Flamin' Hot
Of all the oddball trends in 2023’s multiplex movies, the strangest has to be Hollywood’s current obsession with films about the origins of familiar consumer lines and products, including Air Jordans, Tetris, and the BlackBerry PDA. The films have been okay—and Air’s genuinely quite good—but even so, when all is said and done, it is hard to shake the sense that what you have been watching is less a movie than an elaborate brand extension designed to remind viewers of the benevolence and vision of our corporate overlords. That is especially true in the case of Eva Longoria’s directorial debut Flamin’ Hot, a film whose story is almost too good to be true (more on that later) but which is, in practice, an ironically bland bit of product placement even more processed and devoid of nourishment than the snack food it celebrates. Continue Reading →