ブッチギレ！
Will Smith & Martin Lawrence beat Guy Ritchie's latest handily in a robust-for-January weekend. Two new wide releases were no match this weekend for those Bad Boys, who continued to top the domestic box office. Bad Boys for Life dropped only 45% this weekend, a better second-weekend hold than fellow Martin Luther King Jr. weekend box office hit Ride Along. Bad Boys for Life grossed another $34 million this frame for a ten-day domestic total of $120.6 million. Having already nearly doubled its $62.5 million opening weekend and without a barrage of competition over the next month, the sky really is the limit for how high Bad Boys for Life could go at the domestic box office. At the very least, it’ll end its run in the neighborhood of $175-180 million, a significant improvement over the $138.6 million domestic total of Bad Boys II. Thanks to the lack of noteworthy new titles this week, holdover movies saw small weekend to weekend drops this frame. This included 1917, which dipped just 28% in its third weekend of wide release. Charging into battle with another $15.8 million, 1917 has now grossed $103.8 million domestically. Fellow Universal holdover Dolittle actually didn’t hold terribly this frame as it dropped 42%, not too far off from the 37% second-weekend drop of The Nut Job. However, that second-weekend hold still only yielded $12.5 million for all those talking animals. Dolittle currently has amassed a disappointing $44.6 million ten-day domestic haul and is headed for an anemic $65-70 million final domestic total. https://www.youtube.com/watch?v=YqNYrYUiMfg The Gentlemen, meanwhile, opened to $11 million, a result that’s neither dismal nor exceptional. Struggling distributor STX Films could have used the latter type of box office player right now but at least The Gentlemen wasn’t far off from the bows of far more expensive Guy Ritchie directorial efforts like The Man From U.N.C.L.E. or King Arthur: Legend of the Sword. Plus, STX apparently paid just $7 million for U.S. rights for this film, so they’ll make it out alright. Part of the reason The Gentleman didn’t become a breakout hit like past January STX action title Den of Thieves was that its marketing lived and died on its director alone. The trailers and commercials gave no indication to a broader plot or specific characters, they were just evoking prior Ritchie movies (and also, in the posters at least, the Kingsman films). That limited appeal marketing is a key reason why The Gentleman will likely end its domestic run between $30 and $35 million. Continue Reading →